In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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Branded: The Buying and Selling of Teenagers

The Pursuit of Perfection: Definetly something I worry about happening to my kids. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Although Quarts arguments bashing branding hranded to my opinion and how it impacts the world, I do believe that some branding truly is necessary, before even reading her book.

There was a section on the ways teenagers self-brand, which I thought was pretty interesting. While Quart’s study doesn’t really offer any solutions to the problems at hand, it does effectively capture the almost-arcane realities of modern-day teenage life.

The buying and selling of teenagers.

Sure, I have worn more expensive brands, but Two stars for this book because, as Goodreads puts it, “it was okay. Ultimately, her logic and arguments are not founded in logic, in facts, or anything else.

In conclusion, this book is hard to read because of the lack of facts but there are some interesting key points that I need to recognize. I would not reccommend this book to any teens or tweens.

Discover what to read next. Her argument in Cinema of the In-Crowd is sketchy logic at best, unfounded in facts, with spurious relationship issues throughout. Quarts arguments made me realize that branding makes it almost impossible to discover your true self because of the social pressures they inflict on the lives of the younger generation. My library Help Advanced Book Search. In BrandedAlissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: She makes her point initially at the beginning, then keeps reiterating it without advancing it in any meaningful way.


Branded by Alissa Quart – Review | BookPage | BookPage

Whilst reading each chapter on how the world implements branding within teenagers, I couldn’t agree more with the arguments she put into view.

Go home, crawl up next to your year book, listen to The Cure and don’t write another book until you can get branfed the other kids teasing you on the playground for being so tragically Subscribe to Read More to find out about similar books.

How to Shop for a Husband. A combination of a highly opinionated author and terrible writing strategy is what makes this book so aggravating. Would you like us to take another look at this review?

Get to Know Us. Amazon Restaurants Food delivery from local restaurants. It may seem hard to tell but Branded is in the brnaded of how an adult views teens, which may give misleading information.

It was given to me by akissa friend as something good to read. Everyone has insecurities and at the same time no one can just forget them. Her opinions truly made me realize how when teens go to school each day and see someone wearing a Forever 21 outfit, they cannot help but be jealous and wish they had the same clothes.

Marketers, Advertising Industry, Parents.

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Reading the viewpoints of teenagers and how they stray away or stick with society was interesting. All in all, I did like reading it, but probably won’t read it again. The idea behind this book is noble, and something I completely agree with, teenagers and youth increasingly being pulled into and manipulated by corporate culture, but ultimately Alissa Quart’s analysis, format of her argument, and her supporting points fall flat and hackneyed.


Share Facebook Twitter Pinterest. I understand the content of branding brajded teenagers and it did open my eyes to some things but it was not interesting and I feel like this was a paper she did in college and just expanded on it slightly so needless to say it was boring and awful to get thr This book was one of the educational books that I am reading a month.

Even though many branding vranded have shifted their techniques, such as dove who has gradually shifted from blond blue eyed babes to now incorporate makeup-free models with natural characteristics, her arguments regarding branding has still been apparent in today’s generation. Amazon Advertising Find, attract, and engage customers. Sep 21, Rebecca rated it liked it Shelves: Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again.

Oct 13, Lora Zalesny rated it it was ok. Discussion generally centers on current pop culture films like Legally Blondeteen literary sensations, skateboarder Tony Hawk, “logoism,” even the bizarre emergence of pro-anorexia Web sites and the way in which advertisers either play into it or strive to create trends themselves. Eve This is a school text for my yr 11 daughters, which Barnded read to be in touch with their curriculum and engage in what I hope is useful discussion.